Our writing on AI, strategy, web and marketing - plus the best of what we're reading elsewhere. No filler. If it's here, it's worth your time.
Audit, design, build, support - and what you should expect to walk away with at each stage. A plain answer to the question everyone's quietly Googling.
Read →A grounded look at where AI is genuinely earning its keep in smaller firms - and where it's still just expensive theatre.
It's not the logo. It's not the colours. It's the thing underneath both that nobody wants to spend money on - until it costs them.
Read →Visitors decide in seconds. Here's what they're deciding, what they're judging it on, and the fixes that change the verdict.
Read →Why doing more things is usually the enemy of growing faster - and the discipline that separates compounding businesses from busy ones.
Ads without SEO leak. SEO without conversion wastes. The case for treating your marketing as one connected system.
Read →Forget the hype list. These are the automations that pay for themselves in weeks - and the ones that quietly never will.
Read →The tracking landscape keeps shifting. A clear-eyed view of what marketers can still measure, and how to plan around what they can't.
The brand that deleted its social accounts and grew. What restraint can do that volume can't.
Costs are up and attention is down - yet some local campaigns are converting better than ever. The structures and settings behind them.
Read →A practical teardown of which performance numbers matter to Google - and which ones developers obsess over for no reward.
Every site has opinions. Converting sites have these ten things. A checklist you can run against your own homepage today.
Read →Beyond the headlines, the data on what AI adoption is actually doing to output, hiring and margins in smaller businesses.
Stock photos say more about you than your copy does - and not in a good way. How to brief real photography on a small budget.
Read →What separates businesses that grow through downturns from those that stall - and the habits worth borrowing.
What we've written, what we're reading, and what's actually working right now. No spam, ever. Unsubscribe any time.