Hi, I'm Fiona. I started Pink Pine because I'd seen too many businesses pay agency prices for agency politics - layers of account managers, slow turnarounds, and strategy decks that never became anything real.
My background is corporate marketing. I was UK Marketing Manager at Smurfit Kappa - one of the world's largest packaging companies - within six months of joining, working directly with the CEO on large-scale campaigns across the UK. I learned commercial rigour there. Then I left to find out what I could build myself: an eCommerce brand, a stint in Canada, freelance years working with businesses that needed more than a pretty website.
Pink Pine is where all of that landed. We're deliberately small. When you work with us, you work with me - no layers, no filters, no internal translations. We don't take on every business that asks. We take on the ones we can genuinely help, and we go properly deep on each one.
A small team used to mean small capacity. Not any more. We rebuilt the whole business around AI from the ground up - research, campaign builds, content, reporting, automation. The thinking, the strategy and the standards are human. The heavy lifting isn't. It means we move at a speed and depth that used to need a team of fifteen, without losing the thing that makes a small agency worth hiring: you always know exactly who's doing your work, and why.
And underneath all of it, one rule that's been there since day one: kindness above all else. Inclusivity, honesty and genuine care aren't values on a poster here. They're how we choose clients, how we work, and why people stay with us for years.